The Dev Life // Google Cloud

I partnered up with Instrument in illustrating storyboards for Google’s ad campaign “The Dev Life”. My role was to not only illustrate the storyboards and animatics, but also designing concepts for each video. It was a whirlwind of fun explorations both using my own drawing techniques and Google Ai studio to create social stills for the campaign. The art style consists of a playful claymation style to emphasize the quirky nature of the developer world. I was also in charge of sound design for both animatics and final videos.

The campaign was broken down into two phases. Phase 1’s goal was to play on the perception and reality of what a developer actually does. While most people don’t fully understand the role of a developer, Google gets it.
Phase 2 shifted gears in speaking directly to developers by addressing the technical pain points that an enterprise developer deals with on a day to day basis.

Client: Gooogle
Agency: Instrument
Creative Director: Dan Schechter, Carla Marin
Design/Illustration: Kieran Hetznecker
Animation: Charlotte Lucas, Greg Browe

Design Concepts:

Below are some examples of some rejected concept illustrations/designs.